The Loja story
At Nando’s we’ve always believed in sharing and being generous, and from our earliest days, we’ve loved giving gifts to our Family and friends. But our gifts weren’t always as good as our chicken, so we got to work on changing that and in 2011 Loja – which is Portuguese for shop – was born. 2012 saw us opening our doors in Central Kitchen, South Africa – with T-shirts, some luggage and kitchenware on the shelves. Little did we know that these exciting times would become even more exciting!
Lucky for us, Nandocas loved the merchandise and began asking for goods that would express their Nando’s love and pride. Before we knew it, we’d moved from creating beautiful gifts to making culture merchandise that celebrated the Nando’s Values.There’s no adding our logo onto generic, bulk-bought corporate merchandise. Instead, each item we produce is carefully created and lovingly made with great attention to detail and a sprinkling of Nando’s wit and charm added for good measure.
We try as far as possible to pay homage to our roots by sourcing our goods from Southern Africa. We also only work with suppliers that share our Values – and often partner with previously disadvantaged companies that may be small in size but big on talent. Many of our goods are personalised and where possible contain our unique PERi-Thread. But we’re getting ahead of ourselves. Because that’s another story. One deserving of a telling of its own.